Project Description

Every year the Business Events Canada team welcomes meeting and incentive planners from the US, UK and Europe to explore Canada for incentives during the annual Incentive Canada Marketplace. Over three days of engaging experiences and B2B meetings with destination, hotel, and DMC representatives, incentive planners explore Canada’s incentive ecosystem. In 2018, the signature event was a dual-destination experience in Montréal with its creative arts and culinary scene, and in nearby Tremblant Resort, a four-season mountain destination. Read the recap of this year’s event.

A simple wordmark was designed by the Creative Services team to tie all the materials together, and work alongside the rest of the BEC brand family.