We reached out to our Instagram community on Valentine’s Day to invite them to create and share an Instagram Story of a place in Canada that they love. This date acted as a catalyst for us to ask our community and partners to share their love stories for Canada more frequently. We then shared our favourites with our audience, along with hashtags and relevant swipe up links to partner websites so that our followers were able to find out more about the destination.
We had a total reach of 875,200, 347 total links clicked, and 1,038 sticker taps to partner accounts.
We created custom stickers available in both red and in white to cater to different backgrounds and photographs.