Project Description

After pausing our consumer social channels to reconsider our messaging in light of COVID-19, we resumed activity on Instagram in English, French and German with a thoughtful approach meant to evoke our Canadian pride and inspire international travellers to dream of Canada. This kicks off a suite of new content themes that encourage our community to explore Canada from their homes while highlighting the good news stories we’re seeing from across the country. Look out for virtual tours, DMO and PMO spotlights, curated “Canada Cares” content as well as the beautiful and calming landscape images we’re known for. If you don’t already, follow along @ExploreCanada.